In 2004, Ries was co-founder of IMVU Inc. Investor Steve Blank insisted that IMVU executives audit Blank’s class on entrepreneurship at University of California-Berkeley. Ries picked up Blank’s method of fast customer feedback, called “customer development,” and applied it at IMVU in combination with lean software development, testing alternate versions of the product, and measuring download rates. IMVU deployed code to production nearly 50 times a day, an unusually rapid development cycle.
In 2015, Ries began organizing The Long-Term Stock Exchange (LTSE), which is building a new U.S. stock exchange that aims to align the interests of companies and long-term investors and improve the public company experience. On May 10, 2019, the Securities and Exchange Commission SEC)approved the Long-Term Stock Exchange as a national securities exchange.
- The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
- The Leaders Guide
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